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Category: Email Marketing & Automation


Email Marketing Metrics


The 7 Most Important Metrics All Email Marketers Should Be Tracking

Email subject lines featured image

How To Master Email Marketing Subject Lines

You’ve spent much time composing the ideal email marketing campaign. You’re excited to share it with your subscribers! Now, all you need is one more step that may make or break your campaign—creating attention-grabbing email marketing subject lines. Why are subject lines important? These will dictate how many subscribers actually open your emails, known as open rate. Email open rate

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best crm software small business

The 5 Best CRM Software Small Business Can Utilize

Best CRM Software Small Business: Why Should I Care? Does your small business even need a CRM software? Since there are so many moving parts to managing a successful company, getting great tools to help you run everything like clockwork is one of the most important things you can do. Customer relationship management (CRM) software helps you to organize, manage,

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Email Design

A Beginner’s Guide To Email Design

Why Bother With Email Design? Hate to break it to you: we’re in the era of skimming and scrolling! People have increasingly short attention spans and need to see a very special email design to award their attention.  Every day, 121 business emails are sent and received on average. In fact, people consume so much information online that you can’t

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