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Category: Paid Media


Email Marketing Metrics


The 7 Most Important Metrics All Email Marketers Should Be Tracking

Google Ads Extensions

PPC: 8 Google Ads Extensions To Boost Your Results

What Are Google Ads Extensions? Google Ads extensions is a feature that Google lets you take advantage of when you are running a Google PPC campaign. A successful Google PPC conversion campaign entails targeting the perfect audience (based on typed keywords) and showing them a relevant and appealing ad. After the person clicks on the ad, they are directed to

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How To Advertise On Google PPC

Google PPC: How To Advertise On Google Like A Pro

Introduction To Google PPC Google PPC With so many different options for marketing and advertising, why advertise on Google? Well, I’m sure you’ve heard of Google a time or two. The tech giant owns over 90% of the search engine market share. Google has largely become a monopoly on the world stage, arguably the most knowledgeable and influential company in

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Facebooks ads optimization

Facebook Ads Optimization Like A Pro

Facebook ads optimization is the most important aspect of creating a campaign that works and delivers consistent results. But before we dive into that – do Facebook ads even work? While it is possible to be running ads and losing money month after month – the answer is a resounding yes! Indeed, even if you haven’t been able to get

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Facebook Ad Audiences

Creating The Best-Performing Facebook Ad Audiences

In order to master Facebook ad audiences, first, you need to understand the engine that runs the tech company. Facebook is a huge tech giant monopoly that collects an inconceivable amount of data on its users about all kinds of things. Facebook most definitely has the power of knowledge. And so, it uses this knowledge to enhance its powerful algorithm

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How to get more Facebook followers

How To Get More Facebook Followers With Ads

Why Should You Bother Growing Your Facebook Following? A great way to grow your business is to grow your social media following! Growing your following is often the very first step of your overall social media strategy. Facebook is the largest social network in the world. Let’s take a deeper dive into how to get more Facebook followers by using

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