Email marketing platforms regularly outperform all other marketing channels in terms of return on investment. It’s also great for creating a sense of community and connecting with consumers on a one-on-one level. Unless you have professional email marketing infrastructure in place, you won’t be able to reach your subscribers and customers in a manner that encourages engagement, builds relationships, generates leads, and increases sales.
A good user interface is simple and ideally has a drag-and-drop editor. In fact, such a marketing solution should enable you to send extremely engaging email newsletters in a flash. Without a lot of effort, you should be able to send mass emails that are really customized and targeted. Marketing automation is another term for this. Here is a list of some of the best email marketing software available in 2021.
Sendinblue
Sendinblue is one of the best business-focused email and SMS marketing platforms. They are one of Europe’s most rapidly expanding email marketing platforms.
It’s a simple platform with great capabilities for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.
Moreover, beginner-friendly marketing automation features are included in Sendinblue. This allows you to send transactional emails, establish workflows for automated follow-up emails, and more!
Sendinblue is one of the most reasonably priced email marketing tools around. The pricing is based on the number of emails sent per day, not based on the number of contacts in your list. That’s a major difference from the competition. You can send 300 emails per day with the free version of Sendinblue, so you’ll most likely be able to stay on the free plan for a while.
ActiveCampaign
With over 130,000 small company clients, ActiveCampaign has grown from an underdog to one of the most popular email marketing platforms available in 2021.
From SMS and email marketing to site messaging and CRM capabilities, ActiveCampaign delivers a variety of customer experience automation (CXA) solutions alongside its easy-to-use interface.
The automation builder, a visual canvas for creating automated marketing sequences across channels, is at the core of ActiveCampaign’s platform. Unlike other systems that need pricey consultants and training, ActiveCampaign’s user-friendly interface allows you to create sophisticated email automation sequences from scratch. Or, you can simply import their ready-made templates for instant production.
ActiveCampaign prices its platform based on how many contacts you have. Although you will have to start off with a paid plan, ActiveCampaign is very affordable and is of great value. If you have under 500 contacts, you’ll be able to get started at $7.50/month on the starting plan.
MailerLite
MailerLite, at the other end of the pricing range, is one of the finest email marketing tools for value for money. In fact, it’s free for delivering up to 12,000 emails per month to less than 1,000 contacts! It’s one of the best email marketing software for users on a low budget but who need serious capabilities.
Plus, it contains the tools for effective email marketing, such as popups, automation, surveys, and landing pages. MailerLite also works with a slew of eCommerce platforms and marketing tools that you’re likely already familiar with.
Unlike other beginning email marketing solutions on the market, MailerLite is a tool that can be used in virtually any sector or niche. That’s because MailerLite has practically everything you need to create bulk email marketing campaigns. Whether you’re running a small charity, a side business, or are a new freelancer, MailerLite got you covered.
ConvertKit
For small businesses, copywriters, and marketers, ConvertKit is one of the most powerful email marketing platforms and tools on the market. It’s great for integrating various aspects of the sales funnel into a single interface. Additionally, it is both simple to use and highly effective at delivering professional emails and converting them into sales. If you want a tool that can handle some of the most complex and sophisticated email campaigns based on user behavior, you should consider ConvertKit.
ConvertKit’s one-of-a-kind feature is that it lets you quickly provide content upgrades and incentives alongside email registration forms. It also has simple auto-responders that allow you to send drip emails from their emailing service.
You can simply split your subscribers into those who are interested and those who have already purchased using ConvertKit. This helps you improve conversions by sending personalized automated emails. It’s called targeted email marketing in the marketing world.
For up to 1,000 subscribers, ConvertKit provides a free service. The cost of a paid subscription starts at $29 per month.
EmailOctopus
Email Octopus is a dynamic email marketing platform that has delivered over thirteen billion emails to clients across a variety of sectors. EmailOctopus is one of those low-cost email marketing platforms that include all of the capabilities that businesses and individual producers require to expand their mailing list and engage their audience. The user-friendly email editor allows you to create both HTML-rich and basic plain text emails. Users may build up time-based autoresponders and drip campaigns, as well as send personalized messages to particular groups of subscribers, using the automation and segmentation features.
Although EmailOtupus has no landing page builder and lacks a few native integrations, it has many great features and should cover all of your business’s emailing needs.
EmailOctupus’s free plan supports up to 2,500 subscribers and up to 10,000 emails per month. After that, their plan starts at $24/month and then goes up as your subscribers and emails sent in increase.
GetResponse
GetResponse is an amazing email marketing tool, with marketers from many sectors using it. You’ll be hard-pressed to encounter a feature they don’t have, from customizable landing pages to advanced automation and reporting. Email automation, segmentation, email templates, and customization are all features that GetResponse offers. Also, there’s an Auto Funnel tool that creates a pre–made marketing funnel for email campaigns.
Also, it’s fascinating to see how functional the landing pages are since they are part of Conversion Funnel. This is a one-of-a-kind feature that handles the lead generation process and can even operate as an online store where payments can be processed.
GetResponse has a ton of strong tools aimed at helping you expand your business.
The basic plan starts at $15/month with a list size of 1,000. But, you can get a discounted price if you opt-in for a longer plan commitment (12 months and 24 months).
You also receive access to their webinar function as well as an integrated CRM on higher-tier subscriptions, which aren’t often seen in email marketing systems.
Now that you’ve selected your email marketing platform, it’s time to dive into some campaigns! Check out our guide on email design and 10 different email campaigns you could run to engage your audience.
